'formulaic success'

‘Significantly more than 50 ESSO gas stations’ get REWE express shop in Germany

Een REWE express bij een ESSO-tankstation in Duitsland
EG Group en Lekkerland gaan dit jaar in Duitsland het aantal REWE express shops bij ESSO-tankstations fors uitbreiden.

EG Group and Lekkerland will equip “significantly more than fifty ESSO filling stations” with the REWE express shop formula this year. Currently, the manned convenience concept can be found at some eighty ESSO filling stations across Germany. The promoters call the shop formula launched in spring 2021 “a great success”.

The rapid rollout of REWE express continues: the EG Group and wholesaler Lekkerland plan to bring the shop format to a large number of other ESSO petrol stations this year. The number of 50 new openings last year is expected to be significantly exceeded by 2025. In Germany, the format can currently be found at around eighty ESSO stations. As part of a pilot phase, REWE express was initially opened at 11 EG Group ESSO petrol stations. “With REWE express, we are changing the perception of petrol stations,” says country manager Volker Friedemann of EG Group Germany. He says the response from petrol station partners and customers has been very positive. “A special thank you goes to everyone involved at EG and Lekkerland who, through close cooperation and great commitment, made this roll-out possible.”

Foodservice

The focus at REWE express is on the foodservice section which is presented as a shop-in-shop in manned petrol stations. Here, pastries and cold and hot sandwiches are offered under the Backfrish brand and freshly prepared barista coffee under the Lavazza brand on site. A selected range of fresh produce including salads, wraps, fruit and vegetables is available near the till. The shop also offers other food products and a wide range of drugstore items.
During the rollout, the concept will be further developed based on the experience gained. “We look forward to bringing this concept to even more locations in Germany together with EG in 2025,” said Christine Martini, director of sales energy stations at Lekkerland.

This article was automatically translated from the Dutch language original to English (British).

Author: Paul Blonk

Source: MobilityEnergy.com

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