'tank unmanned'

SME Fuel: discount on fuel price at the pump is ‘fake news’

De korting die tankstations aan de pomp rekenen op benzine en diesel is er in werkelijkheid niet.
Volgens MKB Brandstof worden consumenten aan de pomp misleid omdat korting wordt berekend op basis van een hogere adviesprijs.

The discount that petrol stations charge at the pump on petrol and diesel is not there in reality. Discounting is mostly a clever marketing trick and consumers are misled because the markdown is calculated on the basis of a higher recommended retail price. So writes MKB Fuel.

The fuel and charge card provider for entrepreneurs calls the discount charged by petrol stations on their fuels ‘fake news’. Where offers promise ‘discounts on pump prices’, the reality is very different, according to MKB Brandstof. In the Netherlands, the fuel price at the pump is determined by several factors, including purchasing costs, excise duties and VAT. These components account for most of the price to be paid at the pump. Although some filling stations advertise discounts, according to MKB Brandstof, this does not mean that the pump price is then actually lower than elsewhere. Often the discount is calculated on the basis of a higher recommended retail price, making the final price at the pump similar to that of other stations, the company writes online.

Unmanned refuelling

The fuel and charge card provider warns entrepreneurs “not to be misled”, but urges them to “choose smartly”. Pump prices charged by filling stations should be sharply compared and the choice of where to fill up should fall on those locations that consistently charge competitive rates, MKB Brandstof said. According to the company, cheap refuelling can only be achieved at unmanned filling stations: they often have lower operating costs, which translates into lower prices for customers. Substantial savings on fuel prices can also be made with good planning. By planning routes and refuelling times, refuelling can be done at locations and times when prices are lowest. In addition, the company recommends using fuelling apps. These show real-time fuel prices, according to MKB Fuel, which means motorists in a given location are always aware of the best deals.

Also read:

This article was automatically translated from the Dutch language original to English (British).

Author: Paul Blonk

Source: MobilityEnergy.com

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