From the magazine

Chris Müller, Washers: ‘Quality is more important than having more branches’

Het team van Washers met van links naar rechts: Wesley, Wout, Elio, Chris Müller (eigenaar) en Batuhan. Foto: Washers

A car always needs washing: that simple realisation was enough for Chris Müller to set up a completely new car wash alongside the A4. At Washers Clever Carwash in Den Hoorn, it’s all about quality, from recycled wash water to a scent experience designed to build customer loyalty to the brand.

Subscribe to gain access to all news

Already have a subscription? Log in.

Choose your subscription

Considering a corporate subscription? Contact us to find out more.


Or

Want to read this article for free?

You can read one free article per month. Enter your email and we'll send you a free link to access the full article. No payment required.

Subscribe to gain access to all news

Already have a subscription? Log in.

Choose your subscription

Considering a corporate subscription? Contact us to find out more.


Or

Want to read this article for free?

You can read one free article per month. Enter your email and we'll send you a free link to access the full article. No payment required.