'A logical addition'

Sixteen Shell petrol stations are expanding their range to include halal snacks

Bij zestien Shell-tankstations zijn vanaf heden de halal snacks van Kadir's verkrijgbaar. Foto: Kadir's

Shell is expanding its foodservice offering at sixteen of its petrol stations with Kadir’s Happy Halal Snacks. From today, motorists can buy items such as frikandel rolls, sausage rolls and bapaos from the Brabant-based brand.

This adds a halal option to Shell’s foodservice range. Kadir’s, which has been in business since 2019 and is now stocked by major supermarket chains, is making the move from retail to foodservice through this partnership.

Marco van den Heuvel, sales director at Kadir’s, describes the snacks as a logical addition to the range on offer to motorists at Shell. He believes that Muslims now have more choice, whilst non-Muslims also appreciate the products. The snacks are suitable for bake-off or microwave preparation and, according to the manufacturer, stay fresh for a long time in the warming cabinet.

Kadir’s range has grown considerably since it began with sausage rolls and now also includes frikandel rolls, soups, bapaos, kebabs and chicken rolls, produced in the company’s own bakeries in Deurne and Cuijk.

The first snacks are now available at sixteen stations. More locations may follow.

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This article was automatically translated from the original Dutch text into British English.

Author: Nina Koelewijn

Source: MobilityEnergy.com

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