'familiar and affordable'

Retail giant Carrefour supplies a ‘high-quality range’ of own-brand products to independent petrol stations in Belgium

Geoffroy Gersdorff, ceo van Carrefour België en Francis Plunus, ceo van Trendy Foods: “Meeliften op de kracht van ons merk”. Foto: Carrefour, 2026

Independent petrol station operators in Belgium are being given the opportunity to stock a ‘quality range’ of own-brand products from supermarket giant Carrefour on their shelves.

To this end, Carrefour and wholesaler Trendy Foods have jointly launched the Shopeez retail concept in Belgium. This gives petrol stations, as well as grocers and night shops, the opportunity to offer a range of Carrefour’s own-brand products whilst retaining their independence. Whilst retaining their independence, they can still benefit from the appeal of a major brand such as Carrefour.

According to the initiators, the logistics are specifically tailored to smaller outlets: orders can be placed on a per-item basis and deliveries are adapted to small storage spaces. Carrefour also ensures that the products are displayed as prominently as possible and in the right places. For consumers, this should result in a familiar and affordable range of quality products just around the corner.

Riding the wave

“Shopeez is taking us into a new market, where independent retailers can benefit from the strength of our brand. It’s good for their business and ideal for local residents looking for quality products close to home,” says Geoffroy Gersdorff, CEO of Carrefour Belgium.

Carrefour is a major French chain of supermarkets and hypermarkets and ranks among the world’s largest retailers.

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This article was automatically translated from the original Dutch text into English (British).

Author: Paul Blonk

Source: Mobility Energy

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