OK launches a new generation of motorway service stations offering ‘everything a motorist needs’
On Friday, OK opened the last of a total of six state-of-the-art motorway service stations on the E20 near Karlslunde in Denmark. This year, the company invested nearly 70 million euros in Denmark in the development of six service areas featuring both refuelling and charging facilities for cars and lorries, as well as a new retail concept ‘offering the best facilities for travellers on the move’.
OK’s six motorway service stations have been built at the rest areas at Ejer Bavnehøj East (E45), Ejer Bavnehøj West (E45), Skærup East (E45), Karlslunde East (E20), Karlslunde West (E20) and Tappernøje West (E47/E55). The sites are situated on Denmark’s busiest through routes and form part of the Danish Road Directorate’s tender for service areas, which OK won earlier this year. The new motorway service stations will feature a petrol station serving both passenger cars and lorries, OK charging facilities for cars and lorries, and a new concept of large OK convenience stores offering food and drink to enjoy on the spot or to take away, seating areas and toilets.
Five of OK’s six new motorway locations will feature fast-charging plazas, each with more than 50 charging points for cars and lorries.
Big ambitions
When the project launched in the autumn of 2025 – for which OK invested half a billion Danish kroner – the company stated that it had “big ambitions for the future”. “OK has a strong presence throughout Denmark with nearly seven hundred stations that all Danes are familiar with,” said Kenneth Korsgaard, Marketing Manager for Mobility at OK. “We are delighted that we can now make our products for both the car and the driver even more accessible along the motorway network.”
OK’s aim is to create a modern, cohesive and even stronger mobility offering for motorists on the road, regardless of whether they drive electric or petrol-powered vehicles. “We are building on a solid foundation and striving to further improve the customer experience, both for electric motorists and for those who still refuel. We are doing this through well-thought-out solutions, new investments and strong partners.”
New shop concept
The retail concept at OK’s six motorway locations has been redesigned. According to the company, “everything is interconnected” here. “The product range, the layout, the atmosphere and the service are all tailored to complement one another,” says Daniel Ødegaard, director of OK’s retail network. “Of course, you can quickly grab a Coke and top up your energy, but you also have the option to enjoy a quality meal. All this takes place in a calm and pleasant environment, so you can enjoy your break whilst, for example, your car is charging. At OK, we want to create shops that provide energy and a full tank – not just for cars, but for people too.”
OK is a Danish cooperative with subsidiaries such as Coop, Kamstrup, Enity and GodEnergi. The group operates more than 680 petrol stations, over 250 car washes and more than 85 truck stops across the country, making it Denmark’s largest petrol station chain. Spread across the country, OK has more than 4,100 publicly accessible charging points for electric cars.
In the Netherlands, parent company Catom is in the process of converting hundreds of BP petrol stations to the OK format, following the company’s acquisition of all of BP’s Dutch mobility, convenience and charging point operations with effect from 1 December 2025.
Read also:
- Catom has started converting BP petrol stations to the OK format in North and South Holland and Utrecht
- Catom is building a new OK Hooggelegen petrol station near the A2 in Utrecht
- Milence opens first charging hub in Denmark: ‘Strategic location’
