rebranded

Digital continues as Skippify: ‘All operations under one international brand’

De Digitale, fabrikant van digitale prijsborden en zelfservice orderkiosken, gaat verder onder de naam Skippify.
De naamswijziging volgt volgens het bedrijf op een periode van sterke groei in onder andere de tankstationbranche. Foto: Skippify, 2025

Digital, manufacturer of digital price boards and self-service order kiosks, will continue under the name Skippify. With the new brand name, the company aims to bring its smart signage, dynamic menu boards, self ordering and LED solutions business under one internationally scalable brand.

According to the company, the name change follows a period of strong growth in the petrol station, foodservice and leisure sectors , among others. Where De Digitale has evolved from executive signage partner to strategic technology company in recent years, Skippify is to enter the next phase where software, content and international rollout come together.

Choices

“The name De Digitale no longer suited what we are today and where we are going,” says Skippify’s ceo Jeffrey Brouwer. “Skippify stands for simplifying choices, speeding up processes and using screens smarter in the customer journey. We are now doing this in hundreds of locations simultaneously, in multiple countries.”

The rebranding has now been implemented. The new website is live and forms the central platform for the revamped brand, propositions and international growth path. For customers and partners, contracts and points of contact do not change; only the name and visual identity have been revamped.

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This article was automatically translated from the Dutch language original to English (British).

Author: Paul Blonk

Source: MobilityEnergy.com

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