at van nelle factory

Hip drinks and energetic snacks for the petrol station industry at GemaQ Summit 2025

De donderdag door inkooporganisatie GemaQ georganiseerde Summit 2025, stond in het teken van innovatie, inspiratie en samenwerking.
De vierde door inkooporganisatie GemaQ georganiseerde Summit werd gehouden in de Van Nelle Fabriek in Rotterdam.

The Summit 2025, organised by purchasing organisation GemaQ last Thursday, was all about innovation, inspiration and cooperation. Over 30 companies active in food, technology and smoking products presented themselves in the Van Nelle Fabriek in Rotterdam to visitors working in the petrol station sector.

Over two hundred independent petrol station entrepreneurs, representing some 240 petrol stations, are affiliated with the cooperative retail purchasing organisation GemaQ. GemaQ says it organises an annual meeting for its members to ‘inspire, stimulate, inspire ideas and introduce’ entrepreneurs to innovations in food, non-food, technology and services. The Van Nelle Fabriek in Rotterdam was the venue for the event on Thursday. Visitors could visit 33 stands where manufacturers and suppliers showed visitors their innovations and expertise in a variety of fields.

Innovations

FrieslandCampina presented a redesigned Chocomel Hot machine in the drink’s colours. According to the company, ‘hundreds’ of the machines have been sold in hospitality and petrol stations in the Netherlands because they serve a glass of hot chocolate at the touch of a button. ‘Speed, convenience and brand image are the key points in this concept,’ the company said. Germany’s Müllermilk showed a range of milk-based drinks in small-format cap bottles that the company said make it ‘perfect to take on the go’. The rise of dedicated sports nutrition has meant that for a few years now these products can also be found in manned petrol stations. The number of suppliers is growing rapidly. So is Dutch company Upfront, which presented protein bars and drinks at the GemaQ Summit.

PepsiCo showed its new square, cardboard ‘snack boxes’ with crisps. ‘Perfect for on the road, because no more mess like with the bags,’ said the company, which therefore considers the range ‘ideal’ for selling from petrol stations. Daily Flowers attracted interest with the company’s flower vending machine. Currently found at more than 30 Esso and Texaco petrol stations and at branches of Loogman Carwash, the company believes that selling flowers via vending is possible in many more locations. Energy drink brand Monster Energy presented new can packaging for on-the-go and a ‘limited edition’ of its sugar-free energy drink designed by Formula 1 driver Lando Norris.

Connect

Cooperative GemaQ aims to connect entrepreneurs to create knowledge sharing, purchasing advantages and sustainable returns that will ‘strengthen the competitiveness of their businesses’.
GemaQ was initially established as a purchasing organisation for retailers in the petrol sector. The organisation is working hard to negotiate the most competitive procurement prices for its members, enabling increased sales and higher returns in its members’ tank shops.

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This article was automatically translated from the Dutch language original to English (British).

Author: Paul Blonk

Source: MobilityEnergy.com

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