'done together'

Van Staveren opens fourth branch shop formula Jitha’s Deli at Shell petrol station Steenwijk

Published on 2025-09-04 at 14:31

N. van Staveren heeft woensdag officieel een vierde vestiging van de in eigen huis ontwikkelde shopformule Jitha’s Deli geopend bij het Shell-tankstation aan de Ruxveenseweg (N333) in Steenwijk. — Jeroen van der Meijs en Jitha van Staveren openden de vierde Jitha's Deli: 'Samenwerken en betrokkenheid zijn de sleutelwoorden'.

N. van Staveren on Wednesday officially opened a fourth branch of the in-house developed shop formula Jitha’s Deli at the Shell petrol station on the Ruxveenseweg (N334) in Steenwijk. It is the shop formula’s first branch outside the province of Flevoland, home of Van Staveren.

“I am really super proud of our team and all the partners with whom we realised our Jitha’s Deli in Steenwijk,” said general manager Jitha van Staveren during the official opening she performed together with Jeroen van der Meijs, food specialist of the shop formula. “Even if I say so myself: the result has really turned out very well. Cooperation and commitment are the key words.” Jitha’s Deli is the shop formula developed in-house by family business Van Staveren. Besides the familiar food and beverages available in most tank shops, the emphasis in Jitha’s Deli is on pinsas, a less calorific pizza. All branches also offer seating and toilets.

Name

The name of the shop formula refers to director Jitha van Staveren. In the summer of 2021, the first branch opened under the name Jitha’s at the Shell petrol station on the Randweg in Emmeloord, also right next to the company’s headquarters. In 2022, ‘Deli’ was added to the name of the shop concept after the offer was expanded to include even more freshly prepared products on site. In April 2024, the second Jitha’s Deli opened at the Shell petrol station in Almere Buiten Oost, to be followed in December last year by the third Jitha’s Deli at the Shell petrol station at De Zuid in Dronten. The fourth branch of the shop formula, now opened in Steenwijk, is the first not to be located in the province of Flevoland, but in Overijssel.

N. van Staveren operates 35 filling stations in the northeast of the Netherlands. Sixteen with its own formula Tank S, the other 19 under the Shell flag. All Tank S filling stations are unmanned locations. In total, fifteen of Van Staveren’s Shell stations have a shop. The company also has thirteen of its own Van Staveren Carwash car wash locations.

The opening of Jitha’s Deli Steenwijk will be celebrated until 7 September with various (price) promotions.

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This article was automatically translated from the Dutch language original to English (British).

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