'consumer familiar with this'

Moments & More integrates order kiosk in petrol station for first time counter

Published on 2025-07-11 at 16:36

Moments & More, de shopformule van Vissers Energy Group, biedt sinds kort orderkiosken die niet meer als losstaande unit in de shop staan, maar voor het eerst zijn geïntegreerd in de counter. De nieuwe bestelmodules zijn onder meer gerealiseerd bij twee snelwegstations van Esso en bij Tango ‘Knorrestein’ aan de A12 in Zoetermeer. — Moments & More ‘Knorrestein’ bij de Tango aan de A12 in Zoetermeer kreeg twee in de counter geïntegreerde orderkiosken.

Moments & More, the shop formula of Vissers Energy Group, has recently started offering order kiosks that are no longer stand-alone units in the shop, but are integrated into the counter for the first time. The new order kiosks have been realised at two Esso motorway stations and at Tango ‘Knorrestein’ on the A12 near Zoetermeer, among others.

The vast majority of the 28 Moments & More branches that can be found at petrol stations in the Netherlands offer one or more order kiosks. Until now, the digital ordering and scanning machines were located as separate, movable kiosks near the bakery in the shop, in a growing number of Moments & More branches they are now being integrated into the counter for the first time. The Digital provided the formula’s tank shops with new, counter-integrated order kiosks in recent weeks. Among others, Esso gas station ‘Bosserhof’ on the A2 motorway near Echt and Esso ‘Raakeind’ on the A58 near Gilze showcase the new set-up. Moments & More ‘Knorrestein’ at the Tango on the A12 motorway in Zoetermeer already received two counter-integrated order kiosks last April (pictured).

Upsell

‘It is great to see that visitors to the bakeries at the petrol stations are now becoming increasingly familiar with this way of ordering,’ says account manager Kees Groenland of De Digitale. ‘The Moments & More range is easy and pleasant to order via the kiosks. Thereby, smart upsell queries ensure higher spending per order. Meanwhile, staff can focus on what they are good at: preparing sandwiches and snacks, instead of taking orders and checkout,’ says Groenland.

Throughput

Known for its application in branches of McDonald’s and Burger King, among others, more and more tank shops in the Netherlands are using order kiosks. Consumers can enter their own orders at the order and payment units, pay cashless and thus request their favourite food and drink items quickly and easily. Petrol stations using the kiosks benefit from less crowding at the counter, improved throughput and higher spending as consumers are made aware of additional sales when ordering. According to The Digital, some locations have realised up to 62 per cent higher spending with the use of order kiosks supplemented with the right content.

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This article was automatically translated from the Dutch language original to English (British).

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