CWSE

These are the winners of the Car Wash Innovation Awards 2025

Luberto van Buiten (hoofdredacteur CarwashPro), Wilfred de Graaf (Heights), Ryan Essenburg (Tommy's Express), Jos van Dal (Savona) en Gordon Balmer (CWA).

On the eve of Car Wash Show Europe, the winners of the Car Wash Innovation of the Year Award were announced. Heights won in the digitalisation category, Tommy’s Express in the technology category and Savona in the sustainability category.

The festive award ceremony took place during the Networking Dinner on 23 September, prior to the official kick-off of Car Wash Show Europe. A three-member jury previously selected three nominees per category. The public could then cast their votes online, which eventually led to the three winners.

Digitalisation: Heights AI

Dutch company Heights AI won in the digitalisation category with AI-based loyalty offers. These use advanced machine learning trained on large data sets – including historical transactions, RDW data, weather patterns and public holidays. The result, according to Heights: fully personalised promotions that can increase net sales by five to 15 per cent. Wilfred de Graaf, founder of Heights, says he is extremely happy to win the award. “To see these results within three-and-a-half to four years at carwashes and for this to be so appreciated now is very nice.”

Wilfred de Graaf of Heights (centre) receives the Digital Award
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Technology: Tommy’s Express

Tommy’s Express also expressed delight at receiving an award. “It’s great that we secured this award,” said Ryan Essenburg, president of Tommy’s Express. “We worked very hard as a team for five years to create this project and achieve this result. It’s a project inspired by European carwashes that we brought to the United States.” The company took the prize in the technology category with the World Tunnel Model. This 18-metre-long car wash is compact but powerful. The system combines a double conveyor belt with fully integrated washing equipment, digital monitoring and sustainable features such as water recovery and energy-efficient installations.

Ryan Essenberg (left) accepts the Technology Award on behalf of Tommy’s Carwash
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Sustainability: Savona

Finally, Savona was also among the winners. The Dutch company won the award in the sustainability category with the Woody Jetwash, a self-service carwash built entirely of FSC-certified wood. According to the company, this concept ensures at least 25 per cent CO₂ reduction and a 31 per cent water saving compared to traditional installations. Jos van Dal, operational director & co-owner of Savona: “It feels really good to win this great award. The entire team has put a lot of effort into this for years, for which we thank them. As we also say in the Netherlands, ‘it’s the cherry on the cake.'”

The Sustainable Award is presented to Jos van Dal of Savona (centre)
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The awards were presented by Editor-in-Chief of CarwashPro Luberto van Buiten and Gordon Balmer, Executive Director, Petrol Retailers Association (PRA) and Car Wash Association (CWA).

Car Wash Show Europe will take place on 24 and 25 September at EXPO Greater Amsterdam. Still want to be there? Then register via this link.

This article was automatically translated from the Dutch language original to English (British).

Author: Nina Koelewijn

Source: MobilityEnergy.com

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