30 years of The Sign Creator: ‘Showing who you are at a glance’
At the upcoming Mobility Energy Expo, 12 and 13 November in Jaarbeurs Utrecht, The Sign Creator is one of the exhibitors. For over 30 years, the company has been active in designing and producing advertisements. Specialisation is the renewal of petrol stations, petrol shops and carwash companies. ‘Customers choose us because we have everything in-house.’
The history of The Sign Creator begins in 1994 when Marc Hallie, then co-owner of E&M Outdoor Advertising, put his experience and passion into giving petrol stations and retail environments a modern, recognisable look. A special time, because not only did Fina turn into Total, Hallie was also allowed to restyle more than two hundred BP locations for the Van der Sluijs Groep into Texaco, Esso, Avia and ANWB petrol stations. He then founded The Sign Creator bv in 2008. The goal: to deliver creative and quality total solutions. “And we’re still doing that,” says Hallie. “Think of the Flocafé concept at Tamoil and Shell, the 150-metre LED contour lines at NXT Alkmaar, or the graffiti wall for the Flocafé in Capelle aan den IJssel.” Outside the petrol station world, The Sign Creator also provides illuminated advertisements for Pathé Rotterdam, Kinepolis Enschede and 25 VUE cinemas, among others. “Even McDonald’s relies on us for vinyl banners and LED lighting at a height of 40 metres.”
Total package
According to Hallie, customers choose The Sign Creator because the company has everything in-house: design, production and installation. “At our production location in Eindhoven, we carry out every part ourselves. This is how we guarantee quality, speed and flexibility.” The company works exclusively with high-quality materials and reliable partners, ensuring that every installation operates trouble-free for years. For LED contour lines, products from Sloan are used and for LED price units there is the cooperation with Bever Innovations. “Two strong brands that support our quality,” says Hallie, “but we make the real difference with craftsmanship and service.”
The future is now
Innovation never stands still at The Sign Creator. A great example is the predicted rise of LED lighting. Hallie: “Back in 2019, we were already talking about evolving from price signs to a dynamic communication tool equipped with LED screens with full-colour ads. We are currently seeing this conversion being implemented. Petrol stations are currently transforming into energy and mobility hubs with fuels, EV charging, hydrogen, supermarket and hospitality. Clear communication makes the difference in this: the customer needs to see at a glance who you are, what you offer and why they should choose you. Together, we make your brand visible: today and in the future.”
The Sign Creator will be present at the Mobility Energy Expo in Utrecht, stand number: 4.801
The Sign Creator BV | tel (040) 209 01 04 | sales@thesigncreator.nl | www.thesigncreator.nl
