Marketing Support

PartsPoint launches new formula WashProf for carwash professionals

Het team van WashProf. Foto: PartsPoint

PartsPoint is expanding its automotive wholesaler network with WashProf. In addition to the nationwide PartsPoint network, Kenotek’s professional product lines and process optimisation support, carwash companies can now also count on full-fledged marketing support.

From the nationwide PartsPoint network, PartsPoint Carcleaning supplies the high-quality products of the Kenotek brand, as well as advice, knowledge and support to optimise carwash processes and increase quality. With WashProf, PartsPoint Carcleaning now adds a distinctive brand, which allows entrepreneurs to perform better on the commercial front as well. The new carwash formula helps entrepreneurs with a car wash, roll-over or wash boxes to make their business more visible and successful online, without a franchise structure.

“In a market where competition is increasing, brand perception and online findability are becoming increasingly important,” says Richard van Schie, manager at PartsPoint Carcleaning. “It is difficult to make a difference on your own. That is why we are now introducing WashProf: the carwash formula and marketing partner that will make your carwash stronger, more visible and future-proof online.”

No franchise

Partspoint sees that many professional carwash companies want to grow, but do not want to sacrifice their independence. WashProf was developed for entrepreneurs who want to remain their own boss, while benefiting from economies of scale, local marketing support and a uniform quality image towards consumers. PartsPoint stresses that WashProf is not a franchise: “No compulsory name change, but a set of practical tools to professionalise online and strengthen the image.”

Marketing support

WashProf combines Kenotek’s proven product quality, knowledge and advice with practical marketing support. Affiliated locations can count on:

  • Premium chemistry from Kenotek (including Groengedaan! sustainability label)
  • Online findability (including their own landing page on WashProf.nl)
  • Online review boost via Klantenvertellen to collect customer reviews
  • Social media content and campaigns

Roll out

WashProf will be rolled out step-by-step in the coming period. The aim is to build visible national coverage with a growing number of affiliated locations by 2026.

This article was automatically translated from the Dutch language original to English (British).

Author: Nina Koelewijn

Source: MobilityEnergy.com

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